Production & Design
ANNUAL REPORT • Baltimore Development Corporation • Agency: Illume
Client: Baltimore Development Corporation (BDC) is the economic development agency for Baltimore City, responsible for retaining and attracting businesses, expanding job opportunities and increasing investment.
Goal: present BDC’s mission, project highlights and financial data in a clear, easily accessible format. BDC's previous reports, drawn from various city agencies (e.g. finance, transportation, planning) often lacked overall cohesion, and information density was not particularly engaging.
Challenge: translating raw map data into a book-sized spread, while retaining legibility and accuracy. Streamlining was necessary – simplifying the overview map allowed the reader, at a glance, to identify project “hot spots” throughout the city.
Result: Financial data remains the centerpiece, but the report also works on a “coffee table” level. Adding some "breathing room" and tasteful photography helped it appeal to a wider audience and more potential investors.
Role: Design and production
IDENTITY AND COLLATERAL • SC&H • Agency: Illume
Client: SC&H, a quickly-expanding management consulting services company
Goal: SC&H requested a logo refresh and unified brand identity to keep pace with an expansion of departments and services.
Process: The identity system was rebuilt from scratch, beginning with the logo. Following the first stage of traditional collateral, the new identity was expanded to an extensive overhaul of brochures and promotional materials, including trade show displays.
Result: The client's internal marketing team was able to quickly adopt and deploy a unified brand to their growing company and diverse offerings.
Role: design & production
BILLBOARD • Spay/Neuter Gulf Campaign • HSUS • Agency: Illume
Client: The Humane Society of the United States, in its mission to promote animal welfare, drives awareness through traditional media and grassroots methods. A campaign in the Gulf region of the US focused on companion animals (and their owners) in underserved communities.
Challenge:
In these communities, overwhelmed animal shelters reported some troubling statistics: some 92,000 pets in Louisiana, and approximately 73,000 in Mississippi were euthanized annually. The primary cause was overpopulation, due to lack of participation in spay/neuter services from pet owners. The barriers often included cost, as well as a lack of awareness of the health benefits for pets.
Result: The billboard was one of several highly visible channels used to drive awareness and increase participation in free or low-cost events for animals and their owners.
OUTREACH TOOLKIT (print & interactive) • HSUS • Agency: Illume
Client: The HSUS was encouraged by its success with the Gulf Campaign (described above). Emerging behavioral data from documenting grassroots events, and gathered from community surveys, provided valuable learnings which could also be applied to future successful campaigns.
Challenge: Volunteers working with The HSUS were well aware of the causes and urgency of the pet overpopulation problem, but sometimes struggled to engage with communities they were canvassing. A comprehensive and accessible source of best practices was increasingly needed for coordinating future efforts nationwide.
Result:
The Pets for Life Toolkit is accessible to outreach volunteers with any level of experience. Incorporating real-world scenarios, plain language, and professional-level photography of actual events, it helps volunteers work better with their communities and assist the animals and people most in need.
Role: design & production
OUTDOOR AD CAMPAIGN • Client: Chase Brexton Healthcare • Agency: Illume
Client: Chase Brexton, a healthcare clinic in Baltimore, outgrew its former building and relocated to a newly-constructed, state-of-the-art facility. They wished to promote the grand opening in conjunction with an expansion of services.
Result: A print campaign incorporating the clinic’s new branding, targeting city residents out of home and familiarizing them with the new location and service expansion.
Role: design & production
OUTDOOR ADS • DHCD • Agency: Illume
Client: Maryland’s Department of Housing and Community Development sought to spread awareness of its mortgage assistance program, as many state residents continued to struggle with mortgage payments in the wake of the financial crisis.
Result: As a supplement to the TV ads, the campaign reached an audience of commuters through bus-shelter posters and billboards.
Role: design & production
ANNUAL REPORT • DHCD • Agency: Illume
Client: DHCD produced an annual report of its community projects promoting economic revitalization and development in regions throughout the state. In order to showcase these and generate additional interest, they turned to Illume to produce it.
Result: Through the use of high-quality photography and clean layout, the book brought more life to often dry subject matter. It also doubled as promotional material.
Role: design & production
POSTER • Maryland Zoo • Agency: Mission
Client:The Maryland Zoo in Baltimore hosts a popular, yearly fall beer festival with live music, food, and fare from local vendors and artisans, helping to promote the Zoo. The poster art changes every year and I enjoyed playing a part in it.
Role: production
POSTER • Ojas Wellness • Agency: Mission
Client: Ojas Wellness had recently rebranded, while also expanding their service locations. Accompanying promotional material was created for both in-house and out-of-house, to unify and strengthen the brand.
Role: design & production
BRAND IDENTITY / PROMO MATERIALS • Safe Streets • Agency: Illume
Client: Safe Streets, Baltimore’s flagship gun violence reduction program, uses a public health approach: Outreach workers in targeted areas spread anti-violence messages and encourage positive changes in individual behavior.
Challenge: Safe Streets requested a more tangible identity – one that not only aligned with the overall mission, but also engaged with its target audience: at-risk youth in violence-prone neighborhoods.
Result: The Safe Streets branding has persisted and is recognized throughout Baltimore’s affected areas, visible in windows of neighborhood businesses, on car bumper stickers, and worn on t-shirts of volunteers.
Role: design & production
BILLBOARD • Client: JetBlue • Agency: JWT • Role: production
PUBLICATION AD • Client: Milk Processors • Agency: Lowe • Role: production
PUBLICATION AD • Client: Tylenol • Agency: Deutsch • Role: production
CATALOG • Client: GMC • Agency: Lowe • Role: design & production
POSTER • Client: Palm Pictures • Role: design & production
PROMO MATERIAL • Client: Quango Music Group • Role: design & production
PUBLICATION AD • Client: Electrolux • Agency: Lowe • Role: production